Build The Ultimate Watch Collection

Jason Heaton

This book is for the man who aspires to have a well-rounded and strategic watch collection, one versatile enough to cover all the bases.

If you’ve been bitten by the watch-collecting bug, Jason Heaton’s book is here to help you identify what you’re looking for and strategize your collection. In seven chapters, Heaton introduces the key watch categories and reveals the most perfect example of each type. Your watch collection begins here.

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Book Description

If you’re the kind of person who is content with owning only one watch, this book is not for you. But if you’ve been bitten by the watch-collecting bug, whether for material investment purposes or purely for variety, we’re here to help. Too many men lack a strategy when it comes to building a watch collection and are seduced by the next siren piece that sings its song. This strategy, or rather lack of one, can lead to a wasteful string of “flipping”: buying, selling and trading a series of watches, forever convinced that the right one is just around the corner and never fully content for it. Others collect toward narrow-focus goals: They continue to buy the same sort of watch over and over again. Some aspire to acquire only World War II pilot’s watches, Rolex sports watches with plastic crystals or (shudder) Casio calculator watches from the ’70s. This strategy, obsessive though it may be, does have its merits. But if it’s the strategy you’re presently pursuing, this book is not for you either. This book is for the man who aspires to have a well-rounded collection, one that is versatile enough to cover all the bases. No matter what the man at the watch store tells you, there is no single model watch that is perfect for all situations. Sure, a certain fictional secret agent wears his dive watch with his dinner jacket and a wetsuit. That secret agent is not a watch collector. Just as there is no single watch that can be worn in all settings, there is no single watch that can scratch all itches. If, after much internal debate, you finally settle on buying a chronograph, you’ll soon want a dress watch. Splurge on a dressy chronograph, and it won’t be long before you’re eyeing your friend’s dive watch. So it’s a good idea to identify the types of watches you want and then carefully fill in the blanks. If this strikes you as a reasonable strategy, then this is the book for you. The book is organized into seven chapters, each one devoted to a specific watch category—the dress watch, the chronograph, the dive watch, the complication watch, the beater watch, the vintage watch and the modern haute horlogerie watch. Each category features a description and historical context. Then the most perfect example of that watch type is revealed. We don’t expect you to agree with all of our choices, but we do hope that you will close this book with an appreciation for our collection and an improved perspective on assembling your own.

About The Author

 After earning a Bachelor of Arts degree in English Literature, Jason Heaton tried his hand at writing everything from poetry to technical manuals before finding his true calling in timepieces, travel and gear. Jason also contributes to Gear Patrol, Hodinkee, Men’s Journal and Revolution magazine. Jason prefers to get outside as much as he can, testing Read more »